Moment VND Camera Filters

When a company is a DTC hardware brand and a marketplace you have access to the data of the best selling products in the store, even when they aren’t your own. The combination of high margin and high frequency of purchase made camera filters the perfect avenue to expand Moment’s product offering, bottom-line, and brand awareness. “High quality at a fair price” was the moto from day one. Direct conversations with users and deep product research uncovered key insights. Leveraging these met customer needs that competitors had overlooked. Positioned at a competitive price point with bespoke packaging, the launch was met with overwhelmingly positive sentiment. Moment VND filters continue to succeed, holding a 4.8 ⭐️ rating.