Moment VND

The first offering, and flagship, of the Moment filter line-up. Released initially for threaded lenses and Mavic drones.

Company

Moment

Moment

Type

Product Management, Go-To-Market, Customer Engagement, Product Development

Product Management, Go-To-Market, Customer Engagement, Product Development

Year

2020

2020

When the company is a marketplace as well as a DTC hardware brand, there is access to the data of the best selling products, even when they aren’t your own. The combination of high margin and high frequency of purchase made camera filters the perfect avenue to expand the Moment’s brand and bottom-line. “High quality at a fair price” was the moto that guided these into existence. Additionally we met customer needs that the competition over looked with design improvements and bespoke packaging.

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