Moment Cinebloom
The first effect-filter of Moment’s filter line, a force multiplier for creativity.
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To fill out our position in the camera filter market, we had to expand past the standard options (VND, CPL, UV) and into new territory. For effect filters we sourced a new glass supplier and began development. Countless prototypes and significant user testing with SMEs landed the signature look that Moment Cinebloom would come to be known for. No longer our “first rodeo” with filter go-to-market, such that this launch was more sophisticated and packed a greater punch. It was challenging to stay in-stock for the first year no matter what quantities were ordered.
