Moment Cinebloom Camera Filters
The first effect-filter of Moment’s filter line, a force multiplier for creativity. Released initially for threaded camera lenses, across 18 unique SKUs.
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To fill out Moment’s position in the camera filter market, we had to expand past the standard options (VND, CPL, UV) and into adjacent territory. For effect filters we sourced a new glass supplier and began development. Countless prototypes and significant user testing with SMEs landed the signature look that Moment Cinebloom is known for. No longer our “first rodeo” with go-to-market in the filter category, this launch was more sophisticated and packed a sizable punch. It was challenging to stay in-stock for the first year no matter what quantities were ordered. Moment Cinebloom Filters continue to be loved by customers with a 4.8 ⭐️ rating.
