Mindsurf US App Launch

Bringing an enterprise mental health app to the US market.

Company

Mindsurf

Mindsurf

Type

Go-To-Market, Partnership Development, Product Operations, Product Management

Go-To-Market, Partnership Development, Product Operations, Product Management

Year

2024

2024

Healthtech is challenging to begin with; national regulations, state-to-state licensing, data privacy. So are enterprise software products; buyers aren’t often the users, opaque competitor pricing, and highly competitive markets. Combine those challenges with a product developed for Mexico? “Sure thing” said our team of three and we hit the ground running. Sourcing and speaking directly to decision makers throughout companies, developing a service partnership, revamping the website / brand voice, and configuring the app for US usage. We had the first accounts coming online in 4 months.