Mindsurf US Launch

Bringing an AI-powered mental health app to the US market

Company

Mindsurf

Mindsurf

Type

Go-To-Market, Program Management, Product Management

Go-To-Market, Program Management, Product Management

Year

2024

2024

Healthtech is challenging to begin with; national regulations, state-to-state legality, data privacy. So are enterprise software products; buyers aren’t often the users, opaque competitor pricing & strategy, and market saturation. Why not combine those and bring that combination into the US from the Mexican market? “Sure thing” said our team of three, and we had the first accounts coming online within a few months.