Long Weekend Bags & Camera Accessories

Making a photographer’s dream gear and brand a reality.

Company

Long Weekend / Moment

Long Weekend / Moment

Type

Program Management, Partnership Development

Program Management, Partnership Development

Year

2021

2021

We found our rhythm for developing and shipping products. Sometimes as quickly as 9 month cycles from concept to in-customer-hands. We also worked with some of the best creative talent across photo and video on the web. Meshing our strengths with theirs, we partnered with a few individuals to develop brands and products that matched their deep levels of craft. Filling the gap where traditional “merch” had often fallen short.

These partnerships shared financial upside while introducing new customers to the Moment ecosystem. They also expanded Moment’s product competency as we dove deeper into softgoods, supplier relationships, and external prototyping partners. For Long Weekend we collaborated with Willem Verbeeck, pairing nostalgic colorways with modern construction. Customers connected well with the brand and products as evidenced by 4-5 ⭐️ ratings across the Long Weekend catalogue. Launched initially with 10 unique SKUs.